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Job Code:213107
Opportunity:Marketing Coordinator
Location:Winnipeg, MB
Date Posted:3/19/2021

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Legacy Bowes, a leading human resource consulting and training firm continues to grow! We are seeking a Marketing Coordinator to join our team. The Marketing Coordinator is responsible the marketing activities and strategies of Legacy Bowes. They research, plan, organize and execute comprehensive marketing plans for all Legacy Bowes products and services. They will work with Legacy Bowes management to create the overall branding and messaging, and partner with employees across product teams to successfully market and promote Legacy Bowes events and offerings. Responsibilities include but are not limited to: Create, update, implement and report on Marketing Strategies and Campaigns o Work with and improve on established marketing activities o Work with leadership on overall branding, and strategy o Collaborate with product teams to determine marketing strategy and details on their respective products and services o Execute marketing campaigns, and report on effectiveness, limitations and ROI. o Provide insight, interpretation, and analysis on key metrics to measure the performance of marketing activities and the overall annual marketing plan o Coordinate with Parent company on shared marketing opportunities and ensure unified marketing activities Oversee Digital Media o Create strategy and provide direction to social media administrator o Create campaigns that translate to SEO and create engagement on digital media platforms o Update website design to reflect branding and current strategies o Continually research new developments in the digital industry. Identify trends that optimize spend and performance. o Coordinate both digital and traditional marketing channels for seamless client experience Qualifications . Diploma or Bachelors Degree in Marketing, Arts, Creative Communication . 4 - 8 years' experience in a Marketing role . Intermediate Skills in Microsoft Office programs such as Outlook, Word, Excel and PowerPoint . Advanced Verbal and Written Communication Skills . Experience with executing and optimizing PPC advertising (Google AdWords, Google Display Network, Retargeting, and Bing Ads). . Experience with social media advertising (Facebook ads, and Twitter Promoted Posts). . SEO skills and experience. . Experience with website analytics, Google Analytics, and other reporting statistics. . Ability to work independently with minimal supervision . Ability to work with multiple teams and stakeholders . Adobe Photoshop, Dreamweaver, Illustrator, and InDesign skills are an asset. . Knowledge of Indigenous culture and communities. If you would like more information about this position, please contact Brehanna Lemon, Research Associate, Legacy Bowes at (204) 934-8836. If you believe you can make a strong contribution to Legacy Bowes as a Marketing Coordinator please submit your resume in confidence to brehanna@legacybowes.com quoting position #213107.



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